Felicity Beadle
Marketing Director
BCom
Strategic Communications & Project Leadership
Bring expert-level strategy to your brand, projects, and communication needs. Whether you’re launching a new service or product, delivering a national initiative, or navigating complex reputational challenges, Felicity will transform your vision into a compelling reality. Working side-by-side with your leadership team, Felicity is the experienced and reliable set of hands (and mind) you need to lead new projects, craft brand strategies that build serious reputation, and deliver communications and campaigns that genuinely connect with internal and external audiences. Felicity never wants to be a supplier or contractor, rather, she will be a trusted colleague and key member of your team.
Felicity is the cool head you need on your side when the stakes are high. Count on her to confidently present to government ministers (or prepare you to present), handle media and crisis management, and guide executive teams through tricky projects. Need to present complex information to boards or government ministries, secure major funding, or support your organisation through change with great communications? We’ve got you covered. Felicity delivers bold and creative thinking with get-it-done execution that speaks directly to the people you need to reach.
Here’s what a client had to say about Felicity in April 2025 on their LinkedIn page:
“Appreciation post!
This is my wonderful colleague and work wife Felicity Beadle. They say behind every great man is a great woman. Well behind me ( often in front of me, lol) is an even greater woman who continues to inspire me and support me to be the best leader for my team and for my country!
Felicity came into my career like a whirlwind of creativity, empathy, passion and energy –
not to mention her relentless work ethic and generous spirit.
Thank you Felicity Beadle for being the best work wife, mentor, friend, and pou for me to always lean on and learn from 😊
And for always pushing me out of my comfort zone no matter how much I argue with you 😂
Be brilliant always!”
(Rami Alrudaini, Programme Manager, Housing First Auckland Collective)
Animation and Motion Graphics
People have reached information overload. (No surprises there!) We’re bored with static imagery and words. Plus, the evidence is in … studies prove that:
(1) Humans remember what they see more than what they read or hear, and
(2) Humans can process 6 symbols per second
It’s time for brands and organisations to get clever about how they communicate, both internally and externally. If you’ve got data, text heavy, boring, tedious or complex information to convey; we’ll transform it into something people actually want to watch – and then you can watch it get thousands of views. Our animation and motion graphics deliver powerful and engaging communications. Chat to us about turning your information into content and communication that’s fast and enticing.
Branding
25 years experience bringing intelligence, insight, imagination and design together to craft best-in-class brands. Utilising the brains and experience of Felicity Beadle (Brand Extraordinaire) and the design genius of Jason Roberton to build a brand that has purpose and meaning for everyone.
Characters
Engage, educate, entertain and encourage content sharing. Great brands have been using characters for years to deliver masterful storytelling and breathe life into products, services and messages. (https://insights.newscred.com/brand-mascots-content-marketing).
Jason has been developing characters, character-led campaigns and collateral for 25 years. (Luigi for The Tile Depot, Mooloo for Waikato, Ruben the Road Safety Bear for Waikato Regional Council, Undercover Cody for Cancer Society, Fire Safety Family for NZ Fire Service, Safety characters for ACC + many more). Talk to him now about the possibilities for your brand, product or educational campaign.
Design
Design that is durable, functional, meaningful, and best of all: unique. Stand out from the rest. Forward-thinking brands know the value of original design and artwork. For design that’s uniquely yours (I promise!), meets your brief and can be re-purposed across multi-media, I’ve got your back.
Illustration
Photos often can’t communicate the right mood or feeling – or open people’s minds and imaginations. Give your communications and campaigns some personality and polish. For flexible and bespoke visuals, Jason’s got his pencil (old style or Apple Pencil) ready. Discuss your needs now …
Get the best in experience and service:
- Expert Director level service at all times: no juniors, grads or sub-contractors,
- Personal client relationships; We take the time to get to know you and your business, market and competitive space,
- Unique and affordable art and animation, because overheads are low, and
- We love what we do, and you will too.
Who
-
Thought Leaders Business School: Australia/NZ, 2018
Social Media Marketing Global Summit: 2013 & 2015
Bachelor of Commerce (Otago University, NZ)
Post Graduate NFP Mgmt Study (Waikato)
Cert. Adult Teaching
Certified DACUM Facilitator
Specialist degree level lecturer in Brand, Advertising Strategies and PRFelicity joined Bullzeye as the Marketing Director, after years working and freelancing for regional and national organisations. In 2009 Wintec approached Felicity to develop and write two final year degree papers: Brand Campaign and Advertising Strategies. She became a specialist lecturer (part time) on the Media Arts Degree for four years.
In 2001, Felicity was awarded a Rotary Career Exchange Scholarship (GSE) and travelled to Brazil to study aspects of business, marketing and governance.
Felicity has 25+ years experience in strategic marketing audits, qualitative market research, branding, marketing plans, design and implementation of multi media campaigns, media advice and media writing, development and implementation of social marketing and educational campaigns.
-
Jason Roberton
Artistic Director
BVA
Bachelor of Visual Arts (James Cook University, Australia)
After graduating with a Bachelor of Visual Arts Jason returned to Hamilton, New Zealand and worked as a Graphic Designer and Artist/ Illustrator for several Hamilton based agencies before establishing his own business – Bullzeye – back in 1997.
Jason has 25+ years experience leading the creative, brand development, design and cross media implementation of projects for clients.
Words of Wisdom
-
Jason has developed creative work for me for a number of years. His designs are always innovative and attention grabbing. More recently Jason has produced some short promotional animated videos. Once again these have hit the mark.
Jason is great to work with and very obliging.
-
Bullzeye met every deadline they promised. Long term what Bullzeye’s work means for us is a solid, consistent brand and communications that are understood clearly by us, our staff, customers and the industry at large.
-
Both Jason and Felicity are brilliant … I’m about to embark on another new business venture and am really looking forward to working with Bullzeye once again. I know Jason and Felicity will do another outstanding job!
-
Our experience in working with Bullzeye was very positive. Their team provided an innovative, creative and resourceful approach while integrating sound research and marketing principles with curriculum requirements. They were in constant communication with us through every step of the process and we believe they went the extra mile to meet all our needs. As an example they traveled to China to source a printing supplier who was able to provide a high quality resource more economically.
-
One of the greatest advantages of working with Bullzeye is that they can provide a seamless service from conception through to production and have been able to deliver time and again even under some very tight deadlines. The team at Bullzeye are great people and a lot of fun to work with – always producing very professional work of the highest standards.
-
I met Felicity and Jason by chance and was immediately impressed with their passion for, and skills in, marketing and design. I was in the process of setting up a business at that time, so instilled their help. The Bullzeye team went to a lot of time and effort to develop an understanding of my unique business, and come up with awesome branding for me. I was particularly impressed with their ability to develop a brand mark that appealed to both children and adults, while also appearing very clean and professional.
-
Our first major piece of work with Felicity was when she took us through a structured workshop so she could get a detailed understanding of our business and where we wanted to go. We were really impressed with her approach to get us to articulate what we wanted our brand to be. Felicity then handed the workshop results over to Jason. The timeframes were concise and the delivery of the brand was again delivered with education and engagement. Felicity and Jason are a great team, and just as importantly they are real down to earth people that you can have a laugh with. They will continue to feature in our journey as our brand grows.
-
Flick and Jason delivered an outstanding campaign for ShelterBox providing great results in the process. They both have a natural sense of visual design and fully understand the online environment. Their passion and dedication are outstanding personal attributes which make them stand out among their peers.