words of wisdom
wave us down
BULLZEYE - BRANDING
BULLZEYE - MARKETING
BULLZEYE - DIGITAL
BULLZEYE - ILLUSTRATION
BULLZEYE - DESIGN
BULLZEYE - CHARACTERS
Branding, Design, Illustration, Print,
Brand Development, Logo, Design, Illustration, Vehicle Signage, Print
Illustration, Design, Vehicle Signage
Brand Creation, Collateral, Copywriting, Illustration, Logo, Print, Website
Character Creation, Storywriting, Illustration, Print, Collateral, Musical lyrics and CD production
Logo, Print, Vehicle Signage
Illustration, Design, Advertising
Design, Advertising, Print, Vehicle Signage, Digital
Brand Development, Logo, Illustration, Design, Advertising, Print, Website, Digital, Packaging, Display Stand design and construction
Marketing, Brand Development, Logo, Illustration, Design, Advertising, Print, Signage
Illustration, Design, Advertising, Print
Character Development, Illustration, Design, Advertising, Print, Vehicle and Building Signage
Focus Group Research, Stakeholder Workshops
Brand Development, Logo, Design, Illustration, Print, Digital, Vehicle Signage, Building Signage, Stakeholder research, Media Advice, Media Releases, Display Stands, Brand Launch
Design, Illustration, Advertising, Print, Collateral, Display Stand design and construction
Brand Development, Marketing, Design, Illustration, Advertising, Print, Website Development, Building Signage, Vehicle Signage
Design, Illustration, Print
Character Development, Design, Illustration, Digital, Print, Collateral
Design, Advertising, Illustration, Print
Brand Development, Logo, Design, Print, Digital, Vehicle Signage, Building Signage,
Brand Development, Logo, Design, Advertising, Print
Brand Development, Logo, Marketing, Design, Advertising, Vehicle Signage, Print, Display Stand Design
Stakeholder Research, Product and Brand Development
Market Research, Marketing Plans
Event Management, Brand Development, Design, Illustration, Advertising, Print, Website, Digital
Illustrations for ICC Cricket World Cup 2015
Brand Development, Logo, Design, Illustration, Print, Website
With over twenty years best practice knowledge and experience we'll help jumpstart your brand and nurture it to best brands status.
Benefit from our many years developing brands, writing degree level Brand papers and lecturing as a brand specialist. We understand branding best practice. Clients enjoy the disciplined brand process we offer: sound research, brand strategy, brand design, application and brand management.
We don’t take short cuts. We don’t sit alone in a fancy design studio producing meaningless ‘eye candy.’ We don’t pass client work onto junior staff to cut their teeth on.
To inspire and retain customers brands must establish meaningful connections and experiences with them. Do you have a 360 degree view of your customers/audience?
Bullzeye will reach out to your existing and potential audiences, understand them, test new concepts and draft resources with them, gain deeper insights about who they actually are and what makes them take action. Independent focus group research provides the foundation for development and growth.
Focus group research requires an independent moderator - one who is skilled in all aspects of research. At Bullzeye, we have 20+ years experience planning and facilitating focus groups.
With us, clients enjoy a seamless transition from research findings through to development of marketing strategy, crafting of information, design of resources and effective brand experiences. We work to understand you and your audience(s) and support you to translate this knowledge into the best possible customer brand experiences.
Is it time for a fresh and independent review of your brand, marketing, communications and brand touchpoints?
Following a marketing audit we’ll work with you to develop an easy to follow and implement marketing plan - within the budget you define.
Bullzeye Directors work directly with you to develop a sound plan that will serve as a road map for your organisation’s success.
20+ years experience and success in developing integrated marketing, promotional tactics and resources for international, national and regional clients. We offer:
To support clients brands and marketing efforts; we stay abreast of technological change, new tools and desired user functionality. We understand interface and design aspects while ensuring client’s marketing and communications needs are delivered across the right digital platforms. You will have the combined benefit of our design and on-line planning expertise along with some of the best technical expertise available. We have established working relationships with some of the best technical developers located in Auckland, London and Pakistan to ensure that client's digital tools:
Clients receive informed project scoping and delivery across a large number of digital variables:
Interface & Design (i.e. Colour, 3-D graphics, fullscreen experience, options for minimalist design, navigation options, appropriate typeface, simple single page sites, multi-page sites, e-commerce templates, interactivity.)
Marketing & Communication (i.e. Well designed and branded homepage, contact Info, corporate Info, creation of an online atmosphere complementary to brand values, digital assets that educate and entertain, sites for NFP’s and NGO’s, integration with newsletters, portfolios, SEO, Your brand story conveyed, , E-Commerce.)
Technology & Programming: The right platform/ the right software, CMS, dynamic content, in-site search, integrated video content, e-commerce.
Apps and Gaming: Design and functionality of App, IAP, Graphic quality, Optimisation, Funnel, Load time, Mobile App version of websites.
Put your project in the hands of :
If it's time your brand took a fresh approach to it's communications talk to Bullzeye for;
Bullzeye creative process combines strategic foresight, imagination, design excellence and solid experience.
Best design eventuates from 2-way trust and respect between client and agency. We enjoy what we do (we’ve been doing it for 20+ years afterall), we want our clients to have a bit of fun along the way and most of all, we want clients to love the designs we craft for them.
Through experience, patience (our creative brainstorming and iterative design process) and focus we produce imagery and tools that clients trust will work for them. Our clients tell us that they are proud of their brands and branded touchpoints and that they are proud to reproduce them relentlessly.
Bullzeye Directors have been involved in the concept, creation and development of numerous iconic and successful brand character programmes in New Zealand:
Wave out to us to discuss what a character can do for your brand and message.
Bachelor of Commerce (Otago University, NZ)
Post Graduate Management study (Waikato University, NZ)
Cert Adult Teaching & Education (SIT, NZ)
Social Media Marketing World Global Conference (2013)
Felicity joined Bullzeye as the Marketing Director, after years working and freelancing for regional and national organisations. In 2009 Wintec approached Felicity to develop and write two final year degree papers: Brand Campaign and Advertising Strategies. She became a specialist lecturer (part time) on the Media Arts Degree for four years.
In 2001, Felicity was awarded a Rotary Career Exchange Scholarship (GSE) and travelled to Brazil to study aspects of business, marketing and governance.
Felicity has 20+ years experience in strategic marketing audits, qualitative market research, branding, marketing plans, design and implementation of multi media campaigns, media advice and media writing, development and implementation of social marketing and educational campaigns.
Mobile: 027 210 3700
Bachelor of Visual Arts (James Cook University, Australia)
After graduating with a Bachelor of Visual Arts Jason returned to Hamilton, New Zealand and worked as a Graphic Designer and Artist/ Illustrator for several Hamilton based agencies before establishing his own business – Bullzeye - back in 1997.
Jason has 20 years experience leading the creative, brand development, design and cross media implementation of projects for clients.
Mobile: 027 227 3472
"Flick and Jason delivered an outstanding campaign for ShelterBox providing great results in the process. They both have a natural sense of visual design and fully understand the online environment. Their passion and dedication are outstanding personal attributes which make them stand out among their peers.
Flick understands the importance of integrating your company's brand strategies at every point of public contact. She is a cool head in times of crisis and always offers expert judgement and guidance.
As a team they are extremely professional and creative in every aspect of their work. They possess a rare quality of creative entrepreneurial insight which they apply with great skill to their clients work.
Their approach is very much to work with the client to understand their objectives. However, they will where necessary challenge thinking to ensure that results are optimised.
Flick and Jason have built-up a very successful business at Bullzeye Marketing and Design and I have no hesitation in recommending Flick and Jason to any organisation seeking marketing, design advice or consultancy."
“Not long into my role, I had various staff raising concerns about the organisations brand – while it was a well-recognised brand in the local community, the name wasn’t working well for us – it didn’t tell people anything about us. I engaged Bullzeye to create a new brand and they quickly understood the culture of the organisation, listening and engaging with our staff, consumers and key stakeholders.
The Bullzeye team provided great advice for managing the rebrand and continue to support the organisation with marketing advice. They are responsive to our needs and always open to feedback on the work they do on our behalf.
The visuals created by Bullzeye have absolutely taken us to a new level and the entire organisation loves the designs.”
"We have been using Bullzeye Marketing and Design to assist with our branding, marketing and design since 1996. Bullzeye have effectively been our marketing department and we have trusted the team at Bullzeye with the brand design & marketing strategies for all four of our group companies. They have worked on all aspects of our brands from logo design to vehicle and building signage to product packaging, marketing materials, ad campaigns, web design, field days and everything in between.ﾠ One of the greatest advantages of working with Bullzeye is that they can provide a seamless service from conception through to production and have been able to deliver time and again even under some very tight deadlines. The team at Bullzeye are great people and a lot of fun to work with - always producing very professional work of the highest standards."
"I met Felicity and Jason by chance and was immediately impressed with their passion for, and skills in, marketing and design. I was in the process of setting up a business at that time, so instilled their help. The Bullzeye team went to a lot of time and effort to develop an understanding of my unique business, and come up with awesome branding for me. I was particularly impressed with their ability to develop a brand mark that appealed to both children and adults, while also appearing very clean and professional. Over time Bullzeye have assisted me with ongoing design and production of branded giveaways (the balloons are really popular!), and website design. Any requests I have are seen to really quickly and work is always of an excellent quality. Felicity and Jason are just great to deal with.
The brand developed by the Bullzeye team has been critical in the development of my practice; children look forward to coming to see the ‘hippo dentist’!! I have no hesitation in recommending Bullzeye to other businesses."
"I am the Communications/Media Manager for Bay-Waikato Fire Region and as part of my role am often called upon in a national capacity to manage the development and implementation of the New Zealand Fire Service’s public education strategies and programmes.
In 2005, I headed a national project to develop the New Zealand Fire Service’s pre-school strategy. This included the development of a pre-school fire safety resource. Our brief to the supplier was to design and develop a high quality resource with fresh, bright and appealing graphics/imagery and content. The resource was to maximise the opportunity for interaction with children and parental and family participation. Alignment with New Zealand Fire Service branding and learning outcomes and consistency with current learning and teaching practices were an essential element.
The supplier was required to undertake qualitative research and a consultative approach with stakeholders during the design, production and piloting to ensure information accuracy and appropriateness, clarity of message and relevance of content to curriculum requirements.
A number of Communications/Graphics Designers and illustrators specializing in producing educational resources were given the opportunity to quote on this project. Bullzeye won the contract as this company was the only supplier who was able to meet all the criteria within the required budget and timeframe.
Our experience in working with Bullzeye was very positive. Their team provided an innovative, creative and resourceful approach while integrating sound research and marketing principles with curriculum requirements. They were in constant communication with us through every step of the process and we believe they went the extra mile to meet all our needs. As an example they traveled to China to source a printing supplier who was able to provide a high quality resource more economically.
We are delighted with and proud of the pre school resource kit ‘Get out! Stay out!’ It has had wide appeal and use nationally and has drawn accolades internationally. It often appears in our newspapers and magazines as a programme that children really enjoy. We are constantly kept busy with requests from kindergartens and pre-schools for more take-home resources indicating a high level of repeat business.
I believe Bullzeye are world class leaders in this field of work and I confidently recommend them as highly professional and great to work with."
“Bullzeye have been absolutely wonderful in providing marketing advice. Having no previous marketing experience and taking on marketing responsibilities in my role has been daunting but Felicity has made life so much easier, always available to provide guidance or just reassurance that I’m on the right track. Nothing is too much trouble for Felicity or Jason and they are a fantastic team to work with”.
"In 2009 the Wintec School of Media Arts contracted Felicity Beadle (through Bullzeye) to write, deliver and teach 2 third year papers for the Bachelor of Media Arts. ﾠFelicity went on to teach and assess Advertising Strategies and Brand Campaign papers for 3 1/2 years, mostly in the evenings. ﾠ Felicity taught mainly public relations and advertising students in the Bachelor of Media Arts. Due to the pressures of her own business she is now only available to Wintec to deliver 4 specialist lectures a semester.
Felicity brought impressive energy and a wealth of professional detail to both of these courses.ﾠ Her work was very conscientious and always delivered to a very high standard.
Felicity was very well appreciated by her students and was our brand leader for the advertising pathway of the degree. ﾠWe really miss Felicity now that she is focusing on her own agency and I highly recommend her to any future clients."
"I have worked with Jason Roberton and the Bullzeye team for the last fourteen years (when we selected them as our preferred supplier from three top designers) and have always been impressed with the excellent quality of their work and their professionalism.
They consistently deliver projects as briefed, on time and within budget, as well as approaching us with new ideas and initiatives - such as the creation of our SunSmart character for children, Undercover Cody and the resultant books, posters, stickers, web site, wall charts and CD etc.
Jason has an especially good understanding of our objectives and the work we do, which makes him a valuable part of the Cancer Society team. In the interests of time and efficiency, the majority of communication between Bullzeye and us has been via phone, email and courier and this has always worked well.
I would not hesitate to recommend Bullzeye as full service graphic design supplier to any organisation."
"I had a piece of work needing completing that was outside of my expertise. Well, I knew the subject topic in-depth, but I am not an engagement expert. As I talked to people about the work, several large organisations asked dif I knew Bullzeye. They told me that Felicity from Bullzeye Marketing is great: “She works extremely well with our client group and the group of people just love her manner style and enthusiasm.” They also said her reports are excellent. So with those high recommendations, I tracked Felicity down for a chat and coffee and engaged her to do the facilitation and report for us.
Felicity met and exceeded my expectations and now I can recommend her to others.
Felicity helped me flesh out my topic more and identify the questions I wanted answers for. She showed me examples of her work and talked to me about the small things that make such a huge difference to participants and eventually the readers of the report. She made visuals to serve as triggers for discussions and made the group think they had grand ideas.
Felicity was always professional. She kept in close contact with me along the way to ensure I knew the next steps and where she was up too. Also to make sure I was doing what I had promised to do as well. She was most appropriate with the people she worked with and that was evident by their response to her. Some people she knew from a previous interaction were delighted to come across her again.
The report at the end is a wonderful tool. It raises points of interest to my work place and the agencies that support the subject group. The summary at the beginning has been useful to circulate as a taster as to what the report is about. People who have the summary have either asked for the full report or requested a meeting to discuss possible actions from the report. This is precisely what we wanted from the report.
I found Bullzeye thoroughly professional, fun to work with and the end product was like receiving a Christmas present; on time, exciting and just what I asked for!"
"Bullzeye came recommended to us and their marketing knowledge and proficiency, along with their enthusiasm was clear from the start.ﾠ They took the time to get to know not only what we did but also what our values were as an organisation.
Bullzeye’s experience and expertise were instrumental in guiding us to seek the involvement of both our existing and potential clients in the form of Focus Groups.ﾠ Opinions were sought from the each group regarding, revamping our website, refreshing our logo and looking at our branding.
After gathering feedback and suggestions from our Focus Groups, Bullzeye were able to design a new energised brand mark, along with a brand line we felt captured who we are and what we do.ﾠ Work was also done on our website to create a more user-friendly and up to date look.
I found Bullzeye’s approach to be passionate and professional, with a ‘nothing is too much trouble’ attitude."
“During the past year Community Living considered ways in which to survey our key stakeholders e.g. people we support, their family /whanau and staff. We wanted to gain an understanding of how Community Living was perceived as a provider and employer, what the expectations and aspirations of stakeholders were and what they thought Community Living could improve on, now and into the future.
Chief Executive Marese McGee spoke with other providers and the name ‘Bullzeye’ was mentioned frequently. The providers said how they had employed Bullzeye and how pleased they were with the process and the evidential outcomes. The providers gave glowing feedback on the professionalism of Bullzeye and their engagement with stakeholders. A meeting was arranged with one of the providers for more in depth discussion and at the conclusion of the meeting we were given the contact details for Bullzeye.
A meeting was arranged with Felicity Beadle from Bullzeye. Felicity listened to what we wanted and provided us with some possible options. Felicity also outlined how she would work within the options provided and clearly outlined the ethical beliefs and values she would bring to her work.
As an organisation we were impressed by Felicity’s professional and insightful approach to her initial presentation and her beliefs and values aligned with that of our own. Throughout the whole process Felicity was in constant contact with us and we were in no doubt as to the tasks that were required to be completed.
During the process Felicity was able to elicit valuable information from all groups and it was evident in her final report how easily she was able to build a rapport and trust with the groups she worked with in such a short period of time.
We were impressed by Felicity’s professionalism in terms of how she structured the qualitative survey process, the support that was provided with regards to pre-survey preparations, overall time management of the project and the information and layout of the final report.
We will certainly employ Bullzeye in the future and are very happy to recommend them for stakeholder focus groups."
Over the past ten years Life Unlimited has had a close working relationship with the team at Bullzeye Marketing & Design. We have worked extensively with both Jason and Felicity across the wide spectrum of services our organisation offers nationally.
Design work completed includes, design and placement of product advertisements for print magazines and newspapers, service and product brochures for our various services, cover designs for numerous service directories, signage design and installation for our Head office and our four retails stores throughout the midland region.
Marketing advice and support include market identification and segmentation, preparing key marketing messages for our various customer groups, preparing and implementing marketing strategies and plans for our retail stores, skilled word-smithing of brochures, website content and news articles.
Recently Bullzeye Marketing & Design completed a complete rebrand of the organisation from our corporate logo (and sub-services logos), a branding guide for use by all staff, complete redesign and implementation of our multi services website, vehicle signage design for cars and vans for our fleet, redesign and print of all services brochures, various letterheads, business cards etc.
We find Bullzeye Marketing & Design very positive, friendly with demonstrated high level of skill and knowledge of their craft mean they quickly understand our business needs, relate well to our staff and have supported us very successfully for a number of years.
"Under the recommendation of a friend I contacted Jason and Felicity of Bullzeye Marketing to assist me with the creation of a name and logo of my sports endurance coaching business. I found both to be a pleasure to work with and very helpful throughout the whole process, from the initial consultation, brain storming sessions and creation of the final product. We met a number of times throughout the process and I always found them easy to talk with and their advice invaluable. I would definitely recommend them in future."